Setting Your Organisation on a Trajectory to an Improved Future
Whether you’re a large corporation, not-for-profit organisation, government agency or family-owned business, strategy is important. It’s important because the very future of your organisation, and the livelihoods of the people who work in it, are dependent upon how well your strategy is developed and executed. Unfortunately getting strategy right remains a challenge for many organisations, particularly in today’s VUCA (volatile, uncertain, complex and ambiguous) world.
Beyond Default offers a different approach to thinking about strategy, one that’s predicated on the belief that all organisations are on a trajectory to a default future – which is simply the place they will end up if they take no action other than that currently planned.
The essential purpose of strategy is therefore to take your organisation beyond its default future by setting it on a trajectory to an improved future.
Sounds easy, but the challenge lies in understanding the forces – both exogenous and endogenous – that are not only determining the current trajectory of your organisation – the one taking it to its default future – but how they are shaping its trajectory of strategic opportunity. Only then can you make informed choices on the decisions and actions that need to be taken to put your organisation on a trajectory to an improved future.
We invite you to learn more about the Beyond Default approach to developing, assessing and executing strategy.