The ‘Beyond Default’ Leader

Much has been written about leadership, most of which focuses on the characteristics and behaviours of what the writer considers to be a successful leader. It could be argued that there are as many types of successful leader as there are writers on the subject. And some argue further that the distinction between leadership and management is meaningless as good …

Didn’t See That Coming

The HR Director Magazine, February 2018 edition, pages 48-49 Conventional thinking on strategy is that it begins by defining a compelling vision, complete with big, hairy, audacious goals (BHAGs). Then follows a plan for achieving the vision that is executed flawlessly. Sounds easy. So why is corporate history littered with organisations that have failed to react to change? The evidence …

Beyond Default Book Review

Review by Graham White for The HR Director “In a world that has lost sight of the ageless skill of prescience Trafford and Boggis have produced a masterpiece of writing that in less than 300 pages delivers a new and innovative approach to developing, applying and implementing executive strategy. Despite asking question after question; (three in the first sentence of …

Most strategies don’t work! Here’s how to have one that does

The Next Ten Years, 26 February 2018 Nick Bush from The Next Ten Years interviews David Trafford on the thinking behind the book Beyond Default.   NB: The idea of an organisation being on a trajectory is a compelling one, but I’ve not seen it articulated in this way before. Has anyone else defined strategy in a similar way before? DT: Not …

Beyond Default Book Review

Review by Alan Clarke for Quality World Magazine “The authors have set out a very well-evidenced and thought-provoking book, which gives an in-depth overview of how important strategy is to the long-term success of an organisation. Beyond Default explains that organisations have a default future, but that truly successful organisations are able to explore the range of strategic possibilities, and …

Beyond Default Book Review


Review by Espen Andersen of Applied Abstractions “David Trafford and Peter Boggis are those kinds of under-the-radar strategy consultants that ever so discreetly (and dare I say, in their inimitable British way) travel the world, advising enormous companies most civilians have never heard of about such issues as how to organise your internal departments so that they are capable of …

Interview on the Beyond Default Approach to Strategy and Change

In this podcast LID Radio’s Miro Iliev asks David Trafford and Peter Boggis what motivated them to write Beyond Default and they explore some of the ideas in the book, including the main challenges that leaders face when trying to change their organisation’s trajectory to one that leads to an improved future. ML: Before we get into the meat, themes …

How To Develop Your Corporate Strategy

In this blog on how to develop your corporate strategy by The Center for Management & Organization Effectiveness, David Trafford and Peter Boggis offer six key points to keep in mind. Are you ready to get started with corporate strategy? If so, you’ve come to the right place. An effective corporate strategy is a crucial component of any successful corporation. …

Interview on Beyond Default Approach to Strategic Change

In this podcast New Work Revolution’s Brandon Allen explores some of the ideas in David and Peter’s book Beyond Default, including why the majority of strategies and transformation programmes fail to achieve their target outcomes and, more importantly, what can be done to increase the chances of success. BA: Talk to me about the genesis of this book, how did …

Succeeding at Corporate Transformation

In this webinar David Trafford and Peter Boggis discuss why corporate transformation remains such a challenge for many organisations, and what leaders can do to increase the chances for success. Corporate history is littered with examples of organisations that were unable to transform and, as a result, are no longer with us. Examples include General Foods (1990), Pan American World …