Bizzdesign: Interview with David Trafford

In this Bizzdesign vidcast interview, David Trafford argues that today’s increasingly VUCA (volatile, uncertain, complex and ambiguous) world requires a different approach to developing strategy, one that is more cognisant of the exogenous and endogenous forces that are continually changing the context within which organisations operate. Only by understanding the influence of these forces can leaders make informed decisions on their strategy.

He also argues that true enterprise architecture decisions are strategic, as they are difficult, if not impossible, to reverse or undo. However, most of the time enterprise architects are making operational decisions on how to reconfigure the architecture in order to incorporate product or process changes. Only by recognising the importance, and true purpose of enterprise architecture decisions, will organisations develop strategies that really change the trajectory of their organisation – to one that leads to an improved future.

Watch the vidcast.

A podcast version of the interview is also available.