Below you'll find a list of all posts that have been categorized as “Videos”
In this Bizzdesign vidcast interview, David Trafford argues that today’s increasingly VUCA (volatile, uncertain, complex and ambiguous) world requires a different approach to developing strategy, one that is more cognisant of the exogenous and endogenous forces that are continually changing the context within which organisations operate. Only by understanding the influence of these forces can leaders make informed decisions on …
In this short Mediaspace video interview, David Trafford shares his thoughts on the challenges COVID-19 has brought in respect to developing strategy and delivering change. He also offers three pieces of advice to professionals in the media space who are navigating their way through these challenging times. Watch the full interview.
In this webinar David Trafford and Peter Boggis discuss why corporate transformation remains such a challenge for many organisations, and what leaders can do to increase the chances for success. Corporate history is littered with examples of organisations that were unable to transform and, as a result, are no longer with us. Examples include General Foods (1990), Pan American World …
In this webinar David Trafford and Peter Boggis discuss the background to their book Beyond Default – Setting Your Organisation on a Trajectory to an Improved Future. They also discuss some of the book’s key ideas and case studies. Beyond Default is the result of a collaboration between David and Peter, who have worked together for over 25 years. During …
In this short video David Trafford and Peter Boggis discuss the competing commitments leaders face when confronting the default future of their organisation. When leaders confront the default future of their organisation, they also confront their own personal default future. If they choose to take their organisation on a different trajectory it’s natural for them to think about what it …
In this short video David Trafford and Peter Boggis discuss the importance of collective leadership when developing and executing strategy. They believe that without collective leadership there will be no collective strategy, and without a collective strategy an organisation has very little chance of successfully changing its trajectory. Collective leadership is when an organisation’s leaders have collective ownership of, and …
In this short video David Trafford and Peter Boggis discuss different approaches to executing strategy. Their view is that in the majority of cases strategy is implemented. This is when the organisation is pushed onto its target trajectory through the execution of a series of pre-planned tasks. This push approach assumes that organisations are deterministic and programmable, but we all …
In this short video David Trafford and Peter Boggis discuss the need to make strategic intent more meaningful to others. While strategies may be understood by those who developed them, they are often perceived as being too complicated, too detailed or too vague to the people expected to implement them. They often lack meaningful definitions of how things should operate …
In this short video David Trafford and Peter Boggis discuss how the strategic intent of an organisation can be defined by its target positioning along a set of strategic axes. Each strategic axis represents a source of value to customers and other stakeholders. Collectively, the target positioning along each strategic axis defines the organisation’s target strategic signature. Examples of strategic …
In this short video David Trafford and Peter Boggis discuss why organisations find it difficult to change. Even with new approaches to organisational and transformational change the success rate has not significantly improved over the past decades. In fact it’s often quoted that only about five percent of large-scale transformation programmes are successful. Also, 80 percent of mergers and acquisitions …
