In this webinar David Trafford and Peter Boggis discuss the background to their book Beyond Default – Setting Your Organisation on a Trajectory to an Improved Future. They also discuss some of the book’s key ideas and case studies.
Beyond Default is the result of a collaboration between David and Peter, who have worked together for over 25 years. During this time they have worked with many interesting – and often demanding – clients across a range of industries on many continents. What they found is that while the challenges they faced differed, they all had one thing in common: a desire to improve the organisation’s default future.
Their resulting hypothesis is that all organisations are on a trajectory to a future: their default future. This is where they will end up if they take no action other than that currently planned. Leaders are accountable for confronting this default future and taking action to put their organisation on a trajectory to an improved future. Sounds easy, but the challenge lies in understanding the forces – both endogenous and exogenous – that determine the current trajectory. Only then can strategic opportunities be explored, a trajectory of strategic intent defined and the conditions for turning strategic intent into operational reality put in place.
The book doesn’t tell you what your strategy should be, nor does it present a multi-step approach to developing strategy. What it will do is help you understand why developing and executing strategy remains such a challenge. It will also help you understand the role that leaders need to play, at a personal level, if they are passionate about leading their organisation beyond its default future.
In his foreword to the book Don Tapscott says: “This is not a time for tinkering. Strategy is coming to the fore once again, and Beyond Default provides the tools to take strategy to the next level”.
Watch David and Peter’s webinar.
Watch Don Tapscott’s video summary of the foreword.