In this webinar David Trafford and Peter Boggis discuss why corporate transformation remains such a challenge for many organisations, and what leaders can do to increase the chances for success.
Corporate history is littered with examples of organisations that were unable to transform and, as a result, are no longer with us. Examples include General Foods (1990), Pan American World Airways (1991), Arthur Andersen (2002), Rover (2005), Marconi Corporation (2006), Lehman Brothers (2008), Woolworth Group (2009), Borders Group book stores (2011), British Home Stores (2016) and Carillion plc (2018).
The unfortunate reality is that the majority of transformation programmes fail to deliver their intended outcomes. Also, 80 percent of mergers and acquisitions actually destroy shareholder value rather than increase it. And worryingly, one study of more than 2,200 executives found that 44 percent didn’t understand the change they were asked to make. All the evidence indicates that the success rate is not getting any better.
David and Peter argue that most corporate transformations fail for a fundamental underlying reason. This is that leaders fail to understand the forces that ultimately determine the destiny of their organisation. Only by understanding these forces can informed choices be made on what needs to be done in order to put the conditions for transformational success in place.
In this webinar they discuss the five most critical conditions for transformational success, and give real-life examples of companies that failed to transform, including Blockbuster and Nokia.
Watch David and Peter’s video.
For further information see:
Why is Transformational Change so Difficult?