Mediaspace: interview with David Trafford

In this short Mediaspace video interview, David Trafford shares his thoughts on the challenges COVID-19 has brought in respect to developing strategy and delivering change. He also offers three pieces of advice to professionals in the media space who are navigating their way through these challenging times. Watch the full interview.

Ignore Exogenous Forces At Your Peril

The influence of exogenous forces can rapidly change the context within which organisations operate, and the future they can bring. The recent COVID-19 Coronavirus is an example of one such exogenous force. A force that in recent months has dramatically changed the context of millions of people and thousands of organisations across the globe. What’s more, the impact of COVID-19 …