The Myth of the Hero, Individual Leader

In this podcast New Work Revolution’s Brandon Allen interviews David Trafford about the challenges facing leaders today. The conversation focuses on David’s view that the traditional model of leadership, which is based upon the individual leader, is no longer relevant in today’s increasingly volatile, uncertain, complex and ambiguous (VUCA) world, and that today’s challenges and opportunities require greater collective leadership. …

What Is Collective Leadership And Why Is It Important?

When we’re asked the question “why are some organisations better at strategy and change than others”, without hesitation we always answer “because they have greater collective leadership”. It’s simply because we’ve seen this type of leadership in organisations that are more successful at strategy and change, than in those that aren’t. We’re then often asked “which organisations are these?”. The …

The Essence of Strategy

Much has been written about strategy, and no doubt more will be written in the future. However, the many thousands of articles, academic papers and books that have been written on the subject have done little to increase the chances of organisations finding the key to sustained success, particularly in today’s increasingly volatile, uncertain, complex and ambiguous (VUCA) world. While …

Strategy Execution – Establishing the Conditions for Success

The purpose of strategy execution is to turn strategic intent into operational reality. It’s the series of decisions and actions aimed at changing an organisation’s trajectory, from one taking it to its default future to one that takes it to an improved future. These decisions and actions are usually undertaken within some form of transformation programme. However, all the evidence …

Do You Have the Cognitive Skills for Collective Leadership?

In a previous post on Collective Leadership we asked the question ‘Are you Practising Collective Leadership?’ To help answer this question we suggested that you looked for a set of behaviours and assessed the degree to which they were practised across your leadership team. This post asks a complementary question ‘Do you have the cognitive skills needed for these behaviours?’. …

Seven Common Strategy Traps – And How To Avoid Them

Developing and executing effective strategy is never easy, especially in today’s increasingly volatile, uncertain, complex and ambiguous (VUCA) world. It’s something all organisations do, but some do it better than others. Developing and executing good strategy is important as it ultimately determines the fate of your organisation. But why are some organisations better at it than others? One reason is …

Mediaspace: interview with David Trafford

In this short Mediaspace video interview, David Trafford shares his thoughts on the challenges COVID-19 has brought in respect to developing strategy and delivering change. He also offers three pieces of advice to professionals in the media space who are navigating their way through these challenging times. Watch the full interview.

The Case for Greater Collective Leadership

The last chapter of our book Beyond Default – Setting Your Organization On A Trajectory To An Improved Future is called It All Starts With Collective Leadership. The reason for this is that without collective leadership an organisation has very little chance of having a collective strategy, and without a collective strategy it has very little chance of successfully changing …

Are you Practising Collective Leadership?

Collective leadership is a style of leadership where multiple individuals exercise their leadership roles within a group – and then the entire group provides leadership to the wider organisation. It’s a fluid and flexible approach to leadership, where roles and resultant accountabilities evolve in response to changing circumstances. As a result, the power of a leadership team practising collective leadership …