Most strategies don’t work! Here’s how to have one that does

The Next Ten Years, 26 February 2018 Nick Bush from The Next Ten Years interviews David Trafford on the thinking behind the book Beyond Default.   NB: The idea of an organisation being on a trajectory is a compelling one, but I’ve not seen it articulated in this way before. Has anyone else defined strategy in a similar way before? DT: Not …

Beyond Default Book Review

Review by Alan Clarke for Quality World Magazine “The authors have set out a very well-evidenced and thought-provoking book, which gives an in-depth overview of how important strategy is to the long-term success of an organisation. Beyond Default explains that organisations have a default future, but that truly successful organisations are able to explore the range of strategic possibilities, and …

Beyond Default Book Review


Review by Espen Andersen of Applied Abstractions “David Trafford and Peter Boggis are those kinds of under-the-radar strategy consultants that ever so discreetly (and dare I say, in their inimitable British way) travel the world, advising enormous companies most civilians have never heard of about such issues as how to organise your internal departments so that they are capable of …

Interview on the Beyond Default Approach to Strategy and Change

In this podcast LID Radio’s Miro Iliev asks David Trafford and Peter Boggis what motivated them to write Beyond Default and they explore some of the ideas in the book, including the main challenges that leaders face when trying to change their organisation’s trajectory to one that leads to an improved future. ML: Before we get into the meat, themes …

How To Develop Your Corporate Strategy

In this blog on how to develop your corporate strategy by The Center for Management & Organization Effectiveness, David Trafford and Peter Boggis offer six key points to keep in mind. Are you ready to get started with corporate strategy? If so, you’ve come to the right place. An effective corporate strategy is a crucial component of any successful corporation. …

Interview on Beyond Default Approach to Strategic Change

In this podcast New Work Revolution’s Brandon Allen explores some of the ideas in David and Peter’s book Beyond Default, including why the majority of strategies and transformation programmes fail to achieve their target outcomes and, more importantly, what can be done to increase the chances of success. BA: Talk to me about the genesis of this book, how did …

Succeeding at Corporate Transformation

In this webinar David Trafford and Peter Boggis discuss why corporate transformation remains such a challenge for many organisations, and what leaders can do to increase the chances for success. Corporate history is littered with examples of organisations that were unable to transform and, as a result, are no longer with us. Examples include General Foods (1990), Pan American World …

Setting Your Organisation on a Trajectory to an Improved Future

In this webinar David Trafford and Peter Boggis discuss the background to their book Beyond Default – Setting Your Organisation on a Trajectory to an Improved Future. They also discuss some of the book’s key ideas and case studies. Beyond Default is the result of a collaboration between David and Peter, who have worked together for over 25 years. During …

One trajectory leading to two futures

In this short video David Trafford and Peter Boggis discuss the competing commitments leaders face when confronting the default future of their organisation. When leaders confront the default future of their organisation, they also confront their own personal default future. If they choose to take their organisation on a different trajectory it’s natural for them to think about what it …

It all starts with collective leadership

In this short video David Trafford and Peter Boggis discuss the importance of collective leadership when developing and executing strategy. They believe that without collective leadership there will be no collective strategy, and without a collective strategy an organisation has very little chance of successfully changing its trajectory. Collective leadership is when an organisation’s leaders have collective ownership of, and …