It all starts with collective leadership

In this short video David Trafford and Peter Boggis discuss the importance of collective leadership when developing and executing strategy. They believe that without collective leadership there will be no collective strategy, and without a collective strategy an organisation has very little chance of successfully changing its trajectory. Collective leadership is when an organisation’s leaders have collective ownership of, and …

Strategy should be operationalised not implemented

In this short video David Trafford and Peter Boggis discuss different approaches to executing strategy. Their view is that in the majority of cases strategy is implemented. This is when the organisation is pushed onto its target trajectory through the execution of a series of pre-planned tasks. This push approach assumes that organisations are deterministic and programmable, but we all …

Operating principles make strategic intent meaningful

In this short video David Trafford and Peter Boggis discuss the need to make strategic intent more meaningful to others. While strategies may be understood by those who developed them, they are often perceived as being too complicated, too detailed or too vague to the people expected to implement them. They often lack meaningful definitions of how things should operate …

Strategic intent is defined by a strategic signature

In this short video David Trafford and Peter Boggis discuss how the strategic intent of an organisation can be defined by its target positioning along a set of strategic axes. Each strategic axis represents a source of value to customers and other stakeholders. Collectively, the target positioning along each strategic axis defines the organisation’s target strategic signature. Examples of strategic …

Organisations are anchored by powerful forces

In this short video David Trafford and Peter Boggis discuss why organisations find it difficult to change. Even with new approaches to organisational and transformational change the success rate has not significantly improved over the past decades. In fact it’s often quoted that only about five percent of large-scale transformation programmes are successful. Also, 80 percent of mergers and acquisitions …

The purpose of strategy is to change an organisation’s trajectory

In this short video David Trafford and Peter Boggis discuss the essential purpose of strategy. Unfortunately the term ‘strategy’ is often overused and frequently misused, to the extent that it has lost any meaning in most organisations today. Strategy should not be confused with ambition or planning. The essence of strategy are the choices that are made. And these choices …

All organisations have a default future

In this short video David Trafford and Peter Boggis introduce the core idea behind their book Beyond Default: which is that all organisations have a default future. This is the place they will end up if they take no action other than that currently planned. This applies all organisations, whether they are large corporations, family businesses, not-for-profit enterprises, countries or …