1: All organisations have a default future from Beyond Default on Vimeo.

The purpose of strategy is to change an organisation’s trajectory

In this short video David Trafford and Peter Boggis discuss the essential purpose of strategy. Unfortunately the term ‘strategy’ is often overused and frequently misused, to the extent that it has lost any meaning in most organisations today. Strategy should not be confused with ambition or planning. The essence of strategy are the choices that are made. And these choices …