If the essential purpose of strategy is to change the trajectory of an organisation, from one taking it to its default future to one that leads to an improved future, there are three aspects that need to be aligned. These are the WHAT, the HOW and the WHO. Not only do they need to be aligned when the strategy is …
Most strategies don’t work! Here’s how to have one that does
The Next Ten Years, 26 February 2018 Nick Bush from The Next Ten Years interviews David Trafford on the thinking behind the book Beyond Default. NB: The idea of an organisation being on a trajectory is a compelling one, but I’ve not seen it articulated in this way before. Has anyone else defined strategy in a similar way before? DT: Not …