Setting a Trajectory to a Digital Future

If an enterprise is serious about becoming more digital then it needs to rethink how the business and IT parts of its organisation can better use their different perspectives and complementary capabilities to turn an idea for a digital customer experience from concept to reality as seamlessly as possible. David Trafford and Peter Boggis believe that to achieve this a …

Operationalising Strategy – Turning Strategic Intent into Operational Reality

David Trafford and Peter Boggis argue that there is often more to operationalising strategy than making structural changes, redesigning processes and training staff. For strategies to be truly successful, leaders need to create the conditions that enable the organisation to pull itself into an improved future – a future that not only reflects the strategic intent, but also becomes operational …

How Operating Principles Can Make Strategy Meaningful

Peter Boggis and David Trafford argue that the purpose of any strategy is to change an organisation’s trajectory, away from its current default future to one that is judged to be better. Unfortunately most strategies are too complicated, too detailed or too vague to be meaningful to the people who are expected to implement them. They lack a meaningful set …

Most strategies don’t work! Here’s how to have one that does

The Next Ten Years, 26 February 2018 Nick Bush from The Next Ten Years interviews David Trafford on the thinking behind the book Beyond Default.   NB: The idea of an organisation being on a trajectory is a compelling one, but I’ve not seen it articulated in this way before. Has anyone else defined strategy in a similar way before? DT: Not …

Operating principles make strategic intent meaningful

In this short video David Trafford and Peter Boggis discuss the need to make strategic intent more meaningful to others. While strategies may be understood by those who developed them, they are often perceived as being too complicated, too detailed or too vague to the people expected to implement them. They often lack meaningful definitions of how things should operate …