While there are many approaches to executing strategy they are all based upon two fundamentally different philosophies. One is where an organisation is ‘pushed’ to its target future. The other is where it is ‘pulled’. Which approach an organisation applies can determine how successful it is in turning strategic intent into operational reality. The ‘push’ approach is usually called implementation. …
Operationalising Strategy – Turning Strategic Intent into Operational Reality
David Trafford and Peter Boggis argue that there is often more to operationalising strategy than making structural changes, redesigning processes and training staff. For strategies to be truly successful, leaders need to create the conditions that enable the organisation to pull itself into an improved future – a future that not only reflects the strategic intent, but also becomes operational …
Strategy should be operationalised not implemented
In this short video David Trafford and Peter Boggis discuss different approaches to executing strategy. Their view is that in the majority of cases strategy is implemented. This is when the organisation is pushed onto its target trajectory through the execution of a series of pre-planned tasks. This push approach assumes that organisations are deterministic and programmable, but we all …