In this short video David Trafford and Peter Boggis discuss the essential purpose of strategy. Unfortunately the term ‘strategy’ is often overused and frequently misused, to the extent that it has lost any meaning in most organisations today. Strategy should not be confused with ambition or planning. The essence of strategy are the choices that are made. And these choices …
All organisations have a default future
In this short video David Trafford and Peter Boggis introduce the core idea behind their book Beyond Default: which is that all organisations have a default future. This is the place they will end up if they take no action other than that currently planned. This applies all organisations, whether they are large corporations, family businesses, not-for-profit enterprises, countries or …