In this post David Trafford and Peter Boggis propose that the act of strategy development is essentially about deciding where an organisation aims to operate along a small set of strategic axes, where each strategic axis represents a source of value. Making these positions explicit as a strategic signature is an effective way of helping an organisation understand what it …
Strategic intent is defined by a strategic signature
In this short video David Trafford and Peter Boggis discuss how the strategic intent of an organisation can be defined by its target positioning along a set of strategic axes. Each strategic axis represents a source of value to customers and other stakeholders. Collectively, the target positioning along each strategic axis defines the organisation’s target strategic signature. Examples of strategic …