Operationalising Strategy – Turning Strategic Intent into Operational Reality

David Trafford and Peter Boggis argue that there is often more to operationalising strategy than making structural changes, redesigning processes and training staff. For strategies to be truly successful, leaders need to create the conditions that enable the organisation to pull itself into an improved future – a future that not only reflects the strategic intent, but also becomes operational …

Making Your Strategic Signature Explicit

In this post David Trafford and Peter Boggis propose that the act of strategy development is essentially about deciding where an organisation aims to operate along a small set of strategic axes, where each strategic axis represents a source of value. Making these positions explicit as a strategic signature is an effective way of helping an organisation understand what it …

Setting Your Organisation on a Trajectory to an Improved Future

In this webinar David Trafford and Peter Boggis discuss the background to their book Beyond Default – Setting Your Organisation on a Trajectory to an Improved Future. They also discuss some of the book’s key ideas and case studies. Beyond Default is the result of a collaboration between David and Peter, who have worked together for over 25 years. During …

Strategic intent is defined by a strategic signature

In this short video David Trafford and Peter Boggis discuss how the strategic intent of an organisation can be defined by its target positioning along a set of strategic axes. Each strategic axis represents a source of value to customers and other stakeholders. Collectively, the target positioning along each strategic axis defines the organisation’s target strategic signature. Examples of strategic …