Beyond Default offers a different and innovative approach to developing strategy and delivering change. The approach is based upon a set of core ideas that collectively present a point of view on this important topic. These 20 core ideas are: The context within which an organisation operates is often more powerful than the strategies and resources that its leaders deploy …
Insight into how effective organisations are at developing strategy and delivering change
During a recent webinar participants were asked to give their assessment on how effective they thought their organisations were at developing strategy and delivering change. They were asked six questions to which they responded in a live poll. The results were both interesting and concerning. Interesting as they concurred with the answers I’d got many times before when asking similar …
The Purpose of Strategy: To Change an Organisation’s Trajectory
If the purpose of strategy is to change an organisation’s trajectory, from one that is taking it to its default future to one that is not only better but achievable, how are the strategic choices best made and how can the chosen strategy best be implemented? In this post, David Trafford and Peter Boggis present a framework for developing strategy …
Making Your Strategic Signature Explicit
In this post David Trafford and Peter Boggis propose that the act of strategy development is essentially about deciding where an organisation aims to operate along a small set of strategic axes, where each strategic axis represents a source of value. Making these positions explicit as a strategic signature is an effective way of helping an organisation understand what it …
Beyond Default Gets Five-star Book Review
Review by Gisela Dixon for Readers’ Favorite “Beyond Default: Setting Your Organization on a Trajectory to an Improved Future by David Trafford and Peter Boggis is a non-fiction business book on strategic management. Beyond Default is written for companies and organizations of any size, large or small, to enable them to assess their current strategy, and then develop and execute …
Beyond Default Book Review: Don’t be a Failure by Default
Executive Magazine, November 2017 “All organisations have a default future – as do individuals, families, communities and societies. It’s the place they will end up if no action is taken, other than that which is currently planned. If the default future is judged to be an attractive destination, then there is no need to take any action; you’ll arrive there …
Didn’t See That Coming
The HR Director Magazine, February 2018 edition, pages 48-49 Conventional thinking on strategy is that it begins by defining a compelling vision, complete with big, hairy, audacious goals (BHAGs). Then follows a plan for achieving the vision that is executed flawlessly. Sounds easy. So why is corporate history littered with organisations that have failed to react to change? The evidence …
Beyond Default Book Review
Review by Graham White for The HR Director “In a world that has lost sight of the ageless skill of prescience Trafford and Boggis have produced a masterpiece of writing that in less than 300 pages delivers a new and innovative approach to developing, applying and implementing executive strategy. Despite asking question after question; (three in the first sentence of …
Most strategies don’t work! Here’s how to have one that does
The Next Ten Years, 26 February 2018 Nick Bush from The Next Ten Years interviews David Trafford on the thinking behind the book Beyond Default. NB: The idea of an organisation being on a trajectory is a compelling one, but I’ve not seen it articulated in this way before. Has anyone else defined strategy in a similar way before? DT: Not …
Beyond Default Book Review
Review by Alan Clarke for Quality World Magazine “The authors have set out a very well-evidenced and thought-provoking book, which gives an in-depth overview of how important strategy is to the long-term success of an organisation. Beyond Default explains that organisations have a default future, but that truly successful organisations are able to explore the range of strategic possibilities, and …
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