Setting Your Organisation on a Trajectory to an Improved Future



Over the last few decades strategy has been in and out of fashion – for many businesses that followed the trends, mainly out. During the early 1990s, strategy was replaced by ‘reengineering’ – a term invented by the late Michael Hammer that turned out to mean rationalization of business processes and cost cutting. During the mid and late 1990s, strategy was replaced by a get-rich-quick mentality that ‘the internet changes everything’ (which is true) into the hope that ‘all things done on the internet will prove lucrative’ (which was rubbish). There were egregious excesses and spectacular market capitalizations based on absurd or non-existent business models.


Have you ever wondered where your organization is headed? Have you ever asked yourself why some companies are more successful than others? Have you ever reflected on why once-great companies like Pan American World Airways (Pan Am), Lehman Brothers, Woolworths Group, Blockbuster, General Foods and Marconi no longer exist? Why companies like Xerox, Blackberry, Kodak, Royal Bank of Scotland and Yahoo are a shadow of their former selves, and others like Rolls-Royce, Hewlett-Packard, Anglo American, Standard Chartered Bank and Tesco are struggling to regain their once dominant position? And yet others, for example IBM, Apple, GE, Amazon, Walt Disney, BBVA, Jaguar Land Rover and Lenovo, continue to go from strength to strength.

"A much-needed guide to all those concerned with strategic action."Professor Elena P. Antonacopoulou, GNOSIS, University of Liverpool Management School
"The content and style of this book conjures more than a lifeboat of ideas and examples; they provide a lifeline of consideration into the future."Dr Peter Cochrane OBE, Consultant, Entrepreneur and Senior Manager
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Beyond Default was named:

  • finalist in the Business & Economics category in the 2017
  • finalist in the Leadership category in the 2018 National Indie Excellence Awards.