Setting Your Organisation on a Trajectory to an Improved Future
Welcome to Beyond Default
Beyond Default® offers an alternative to the traditional vision, mission, values and objectives approach to developing and executing strategy. It’s based upon the premise that all organisations are on a trajectory to their default future – which is the place they will end up if no action is taken other than that currently planned. This applies to private or publicly-quoted companies, not-for-profit organisations, government agencies, established organisations or ones that are relatively young.
As leaders we have an obligation to understand the default future of the organisations we lead and, if we consider this future to be unacceptable, confront it by taking action to put it on a trajectory to an improved future. This is the essential purpose of strategy and strategic leadership – to change the trajectory of your organisation for the better.
Beyond Default® is the result of a collaboration lasting more than 25 years between Dr David Trafford and Peter Boggis. Working with leaders from organisations across a range of industries and geographies, David and Peter deepened their understanding of how organisations developed their strategies and planned their futures. And, equally importantly, how some organisations were more successful than others, and why. The resulting insights formed the foundation of their award-winning book Beyond Default – Setting Your Organisation On A Trajectory To An Improved Future .
On this site you will find a range of resources aimed at helping you to get your strategy right, including articles, blogs, podcasts and videos. We hope you find them of value.
You can also join our quarterly virtual Roundtable discussions, where participants share their ideas and experiences on all aspects of strategy development and execution.
You can also sign up to our quarterly bulletin and be kept up-to-date on our current thinking.
We hope you find Beyond Default® a refreshing and compelling approach to the challenge of developing and executing strategy in today’s increasingly VUCA world.
20 core ideas behind
Beyond Default
"Beyond Default provides the tools to take strategy to the next level."Don Tapscott
"This thought-provoking book throws an interesting new light on what ‘strategy’ is all about."Sir George Cox